1. Sponsorship of Marathons and Long-Distance Relays
CITIZEN WATCH
By leveraging our trusted time measurement technology as a watch manufacturer, CITIZEN WATCH supports the official timing of marathons and long-distance relays. We use an automatic measuring device to sense an IC chip attached to the number worn on a runner’s chest. The device conveys in real-time the runner’s time to television stations via the Internet, where it is then displayed on live broadcasts.