Contribution to a Circular Economy
The Sustainability Committee not only holds internal discussions on sustainability but also invites outside experts to give lectures. In May 2021, a lecture titled "Circular Economy: Global Frontiers and Corporate Growth Strategies" was held for Group executives and department heads. The gist of the lecture was that the ultimate goal of companies in their commitment to a circular economy is to realize human well-being, while resource recycling is the foundation of business as a means to achieve a sustainable society and economy. This lecture has inspired The CITIZEN Group to accelerate its efforts toward sustainability. As part of efforts to broaden understanding of this issue within the Group, a lecture on resource recycling was held in August 2023, mainly for Group executives, and an e-learning program on the theme of the circular economy was provided to employees.
We emphasize product durability and safety and make efficient use of limited resources throughout the product lifecycle, from raw material procurement and design to resource recovery and reuse. With this approach, we aim to strengthen our efforts to address global environmental problems caused by economic activities, such as climate change, loss of biodiversity, and environmental pollution, and to provide solutions to them.
Watch Business Initiatives
Watches are products that are worn directly on the customer’s wrist and used for many years. For the past half century, we have been introducing environmentally friendly products, such as the world's first analogue quartz watch equipped with Eco-Drive, * a system developed in 1976 for powering the watch using any kind of light without the need for regular battery replacement. Today as well, we proactively use recycled and upcycled materials for some parts of our watches.
In FY2024, we announced that we would launch a new initiative of using 100% recycled polycarbonate, in principle, as material for the dials of watches equipped with the photovoltaic Eco-Drive system, CITIZEN’s proprietary core technology (unless it involves technical difficulties).
Eco-Drive watches with a recycled polycarbonate dial will appear successively on the market from the spring of 2025 onward.
Furthermore, our watch business provides wristwatch repair services around the world. Repairing tens of thousands of wristwatches a year, we value our bonds with customers.
- * Eco-Drive:
CITIZEN’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries regularly. Evaluated from the viewpoint of environmental protection, Eco-Drive was certified as an Eco Mark product in 1996 by the Japan Environment Association (JEA), a first for a wristwatch in Japan.