Reconstruction Initiatives from the Great East Japan Earthquake Disaster

In the hope of a speedy recovery for the survivors of the Great East Japan Earthquake disaster, The CITIZEN Group donated 100 million yen through the headquarters of the Japan Red Cross, and CITIZEN WATCH COMPANY OF AMERICA donated $50,000 through the American Red Cross. Furthermore, 3,000 digital thermometers were provided to the Japanese Red Cross Fukushima Hospital.

A table tennis event was held at Shinchi Town, Fukushima Prefecture, the location of CITIZEN WATCH MANUFACTURING Tohoku Soma Factory. Seeking to contribute to the region's recovery from the Great East Japan Earthquake disaster, five players from the First Division of the Japan Table Tennis League participated in the event under the slogan "We can do it, Soma!" Students from elementary and junior high schools in Fukushima and Miyagi Prefectures gathered at the venue to practice serves and smashes with the League players, receive instruction, and observe rapid-fire demonstration matches.

In June 2013, employees of CITIZEN WATCH MANUFACTURING’s Tohoku Plant traveled to Onagawa Town, Miyagi Prefecture, to hold a watchmaking workshop there. Through tasks such as painting dials and assembling hands, the event provided an opportunity for elementary school students in fishing towns, who normally have little exposure to "manufacturing," to experience the joy of making things.

In February 2012, in an effort to support the recovery efforts following the Great East Japan Earthquake disaster, CITIZEN WATCH ITALY and CITIZEN WATCH EUROPE, which are CITIZEN WATCH Group companies, donated a total of 453 musical instruments, including instruments for fife-and-drum bands, clarinets, horns, and harps, to elementary and junior high schools in Shinchi Town, Soma District of Fukushima Prefecture, which is also home to CITIZEN Tohoku Soma Factory (currently CITIZEN WATCH MANUFACTURING). A commemorative concert was held together with a presentation ceremony for the donation. In FY 2017, the Sendai Philharmonic Orchestra taught instrumental performance to students at the brass band club of Shoei Junior High School in Shinchi Town. Having witnessed the growth of the students and a certain amount of success in their performances six years after the disaster, we decided to end our support for the disaster relief through music. We will continue to support Shinchi Town in the future.