Initiatives for Biodiversity Conservation

Starting on November 1, 2020, CITIZEN WATCH has been conducting Eco Tree ACTION program in which a mangrove* seedling is donated through the international NGO, NICE if a customer chooses not to need a box to put a watch in when purchasing a CITIZEN brand watch.

Under this program, more than 21,000 seedlings are donated each year, and 21,000 boxes are equivalent to 2.7 tons in terms of CO₂ emissions (equivalent to the annual CO₂ absorption of approximately 190 cedar trees).

Mangroves absorb a large amount of carbon dioxide from the atmosphere and contribute to the prevention of global warming, which is considered a factor in climate change. The planting of mangroves helps not only protect the diversity of many species living in brackish water, but also the livelihoods of people living in coastal areas.

• * Plants that grow in brackish water areas where seawater and freshwater are mixed are collectively called “mangroves.”

We are working as a member of the local "Shijimiaeoides divinus Protection Group" at CITIZEN FINEDEVICE’s Kitamomaki Plant (Tomi-shi, Nagano Prefecture), one of the habitats for large shijimi blue butterfly, Shijimiaeoides divinus, which is listed as a class I endangered species. We have participated in conservation activities since 2003 by planting the bean plant “Clara,” which is a food plant for the butterfly, on the premises and making efforts to maintain the habitat, including pest control. We are working on conservation activities by conducting field burning, which is carried out for the purpose of exterminating natural enemies for the butterfly such as moths and bees. We also sponsor “parent-and-child observation events" to deepen the understanding among the local community, open our grounds and facilities to the public, and attract many participants, not only from the neighborhood but also from outside the prefecture.

• Introduction to CITIZEN FINEDEVICE’s conservation activities

At the Tokyo Office, which houses the headquarters of CITIZEN WATCH, we are dedicated to enhancing the well-being of our employees through a unique indoor-outdoor work environment concept. We have placed a strong emphasis on integrating both indoor and outdoor spaces.

We have invested significant efforts in creating and maintaining green areas. In 2019, we transformed a former factory and parking lot into a sprawling 4,000 square-meter green space known as the "CITIZEN Forest." This outdoor sanctuary has been thoughtfully designed to serve as a workspace, featuring benches for meetings and stand tables for coffee breaks, amongst other amenities.

The CITIZEN Forest caters to our employees' professional needs and fulfills a broader role within the community. It acts as a destination for educational field trips for elementary school students, allowing them to connect with nature. Additionally, the space fosters community engagement by facilitating interactions with nature and promoting a sense of unity.

Furthermore, we view the green space as an integral component of the local ecological network. To contribute to the natural environment, we have strategically introduced various Musashino's diverse tree species. These trees serve as a welcoming habitat for local birds and insects, enabling them to easily traverse the area.

Acknowledging that our operational endeavors draw support not solely from natural resources and energy, but also from the advantages bestowed by biodiversity, we remain committed to the ongoing nurturing and utilization of green spaces. Our overarching objective is to foster a harmonious coexistence with the natural world.

This initiative has yielded a CO₂ absorption capacity of 18.4 tons per year.

• News Release: "CITIZEN Forest Office" Wins Good Design Award. First CITIZEN’s office to win an award.