Social Contribution Mission Program

Members of the CITIZEN Group
make it their personal mission to give back

The CITIZEN Group celebrates its 100th anniversary in 2018. As a way to mark this important milestone that kicks off the next stage of our ongoing evolution, we've launched a new project titled the CITIZEN Social Contribution Dispatch System. This program sends CITIZEN Group employees to a variety of destinations both inside and outside Japan to engage in activities that help those communities overcome various challenges.

It is our hope that this new project will give our employees a more profound understanding of our corporate policy to be "loved by citizens, working for citizens" while contributing to our continued development and growth as a company.

The CITIZEN Group sees companies as being made up of people, and has always provided its employees with various growth opportunities. We believe that in order to produce products and services that people love, our employees need to learn about society and the world. Employees need to broaden their perspectives, leverage their newfound knowledge, and breathe fresh life into their organizations. That is why we send them out to international organizations and other group companies. The CITIZEN Social Contribution Dispatch System is guided by these same convictions, and we intend to implement it year after year in hopes of continuing our social contribution into the next hundred years as well.


First Watch Project(learning/education)

The CITIZEN First Watch Project is series of watchmaking workshops that taps into the monozukuri techniques at the heart of the CITIZEN Group to teach the joy of monozukuri craftsmanship and the importance of time.
The project has been held in the areas that are home to CITIZEN production centers outside Japan. For the children who will lead the next generation, creating original wristwatches allows them to experience the sense of accomplishment that comes with making things as well as the joy of learning new things.


The environment

For decades, the CITIZEN Group has used small precision devices and high-efficiency electronics technologies to craft products that are friendly to both people and the environment. With notable recent advances like our solar-powered Eco-Drive watches, we have retained a firm commitment to our corporate philosophy to be "loved by citizens, working for citizens.".
Employees at our production centers inside and outside Japan conduct tree planting and forest conservation activities for biodiversity conservation. The CITIZEN Group also works to create more sustainable environmental conditions and communities by inviting companies and people from urban areas to come out and experience the natural beauty of the area. This helps us infuse our cities and towns with new energy.


Disaster relief

The CITIZEN Group has engaged in a variety of aid projects in cooperation with local NPOs to help with recovery in the wake of the Great East Japan Earthquake of 2011 while understating the need which are difficult to see, in the disaster stricken areas which are still in the process of reconstruction.

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