CITIZEN and Fossil Group Partner to Grow the Global Hybrid Smartwatch Market
October 03, 2018
CITIZEN Signs Exclusive Multi-Year Agreement to
License Fossil Group Hybrid Smartwatch Technology
TOKYO – October 3, 2018 – CITIZEN WATCH CO., LTD. and Fossil Group (NASDAQ: FOSL) today announced that the companies have entered into a global strategic technology licensing partnership designed to expand the worldwide reach and scale of hybrid smartwatches. The partnership leverages CITIZEN’s globally-respected watch movement expertise while providing CITIZEN access to Fossil Group’s hybrid smartwatch technology.
Specifically, as part of the agreement:
• CITIZEN will manufacture hybrid smartwatch movements incorporating Fossil Group’s technology.
• CITIZEN will sell hybrid smartwatch movements and complete watches to the broader watch industry.
• CITIZEN and Fossil Group will collaborate in bringing future innovation to the smartwatch category.
Since 2016, the growing hybrid smartwatch category has been defined by Fossil Group and its portfolio of watch brands as timepieces that retain the classic aesthetic of analog watches, but also offer discreet notification and tracking capabilities without the need for charging. Hybrid smartwatches are projected to make up a significant percentage of smartwatch shipments by 2022, according to Juniper Research.
CITIZEN has worked in the technology category for many years, and in 2006, it introduced the world’s first Bluetooth-enabled watch. In 2012, it revealed the first Bluetooth-enabled, solar powered watch, the Eco-Drive, which does not require the battery to be replaced. In 2016, Citizen expanded its distribution globally and added new SKUs to its portfolio. CITIZEN will launch the world’s smallest and thinnest Eco-Drive Bluetooth watch in 2018. Citizen also has a dedicated analog watch which use solar powered hands.
“Given the size and growth of the smartwatch market, CITIZEN is going seriously into the smartwatch market,” said Mr. Tokura, president and chief executive officer of CITIZEN. “It is with strong determination that we trigger this partnership and enter this category. We, CITIZEN and Fossil Group, will maximize our combined strengths to become leading companies in the smartwatch category.”
“Our partnership with CITIZEN, the world’s largest watch and movement manufacturer, will enable us to broaden and accelerate the awareness and adoption of hybrid smartwatches,” said Kosta Kartsotis, chief executive officer at Fossil Group. “This transaction is the result of our technology investments and demonstrates the capabilities we’ve developed in the wearables category and the larger watch industry. Together with CITIZEN, we’ll leverage the technology to drive scale in the hybrid smartwatch market that will bring innovative and compelling new products to the watch market and improve our product costs.”
About Citizen Watch
CITIZEN WATCH, marking its 100th anniversary in 2018, is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 130 countries around the world. Since its founding in 1918, CITIZEN have held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches, such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.
About Fossil Group, Inc.
Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, our offerings include fashion watches, jewelry, handbags, small leather goods and wearables. We are committed to delivering the best in design and innovation across our owned brands, Fossil, Michele, Misfit, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, BMW, Chaps, Diesel, DKNY, Emporio Armani, kate spade new york, Marc Jacobs, Michael Kors, PUMA and Tory Burch. We bring each brand story to life through an extensive wholesale distribution network across approximately 150 countries and 500 retail locations. Certain press release and SEC filing information concerning the Company is also available at www.fossilgroup.com.