Citizen To Become Official Timepiece of
Walt Disney World® Resort, Disneyland® Resort
and Marvel New Media’s Creative Space
WATCH
March 23, 2017
Citizen and The Walt Disney Company today announced that Citizen will be the Official Timepiece
of the Walt Disney World Resort in Lake Buena Vista, Fla., the Disneyland Resort in Anaheim, Calif. and Marvel New
Media’s Creative Space.
With this new relationship Citizen becomes a notable element in two world-class Disney
vacation destinations and Disney becomes associated with a globally recognized name in precision timekeeping.
As part of the long-term promotional alliance, the Citizen logo will be displayed on the
Main Street U.S.A. clocks in Magic Kingdom Park at the Walt Disney World Resort and Disneyland Park at the
Disneyland Resort. The logo will also be featured on select FastPass clocks displaying return times for park
attractions at both resorts. Additionally, the Walt Disney World Resort and the Disneyland Resort will begin
offering Citizen timepieces featuring designs unique to Disney Parks.
This new relationship also names Citizen as the Official Timekeeper of runDisney race event
weekends at Walt Disney World Resort, with race clocks bearing the Citizen logo at the beginning and end of the
races, and a sponsor of Disney Dreamers Academy, which helps exceptional young people to dream big.
“Disney is honored to align with Citizen, a stalwart brand that has stood the test of time.”
said Carlos Castro, vice president of Disney Corporate Alliances. “At Disney Parks, every minute is magic. So,
it’s appropriate that our Guests will have access to one of the world’s greatest names in timepieces, as they
celebrate their time together creating memories with friends and family.”
The promotional alliance also includes, for 2018, sponsorship of Marvel Minute and other
digital content on Marvel.com that is in development at Marvel New Media’s Creative Space.
Citizen will also become a red-carpet sponsor for the highly anticipated Marvel Studios’
Avengers: Infinity War film in April 2018, creating memorable experiences surrounding the release of this
milestone movie.
“Citizen is a company with a rich history of creativity and a dedication to exquisite
craftsmanship, qualities that we, at Marvel, deeply admire,” Marvel senior vice president, Global Partnerships
& Marketing Mindy Hamilton said.
As part of the promotional alliance, Citizen will also participate with Marvel in the 2018
San Diego Comic-Con, the largest comic book convention in the world. Citizen will have a significant branded
presence within the event and create enjoyable moments that attendees will long remember.
“To engage with the legacy of the Disney Parks at such a vital time in their history, and
Marvel with the blockbuster success of Marvel Studios’ ‘Black Panther’ and the much-awaited launch of Avengers:
Infinity War, is a wonderful way to celebrate our 100-Year Anniversary,” said Jeffrey Cohen, President of Citizen
Watch America.
This new promotional alliance also provides Citizen with worldwide music licensing
opportunities, and with headquarters based in Tokyo, Citizen is also pleased that it will be a sponsor of the
Disney On Classic concert series in Japan.
“It’s wonderful that great brands such as Citizen, Disney and Marvel can work together,” said Toshio Tokura,
President and Chief Executive Officer of Citizen Watch Co Ltd. “We look forward to working with Disney on
expansion of this alliance to their international parks and resort destinations.”
About Citizen Watch
CITIZEN WATCH, marking its 100th anniversary in 2018, is a true manufacture d'horlogerie
with a comprehensive manufacturing process that extends from creating a watch’s individual components to its
final assembly. The company operates in more than 130 countries around the world. Since its founding in 1918,
CITIZEN have held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is
always possible to make something better, and now is the time to start doing it. Sharing this belief, we have
made watches, invented and improved technologies and explored the future of watches, such as our proprietary
light-powered Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.
About Walt Disney World® Resort
Walt Disney World Resort is a world-class entertainment and recreation center featuring four
theme parks (Magic Kingdom Park, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom Theme Park); two
water adventure parks (Blizzard Beach and Typhoon Lagoon); 35 resort hotels (28 owned and operated by Walt Disney
Parks & Resorts, including seven Disney Vacation Club resort properties); 63 holes of golf on four courses;
two full-service spas; Disney's Wedding Pavilion; ESPN Wide World of Sports Complex; and Disney Springs. Walt
Disney World Resort is committed to building better futures for children; last year, the company donated more than
$44 million in cash and in-kind support to non-profit organizations in Central Florida and Disney VoluntEARS
contributed 200,000 hours to community service. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando,
Walt Disney World Resort opened Oct. 1, 1971, and is open daily, year-round. For more information, please visit http://aboutWaltDisneyWorldResort.com/.
About the Disneyland® Resort
The Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney
theme park) and the reimagined Disney California Adventure Park – plus three hotels and the Downtown Disney
District, comprising unique dining, entertainment and shopping experiences. The Resort’s hotels are the luxurious,
948-room Disney’s Grand Californian Hotel & Spa, which also features 50 two-bedroom equivalent Disney Vacation
Club units; the magical, recently renovated, 973-room Disneyland Hotel – both AAA Four Diamond properties – and
the 481-room Disney’s Paradise Pier Hotel with its “day-at-the beach” fun. The Disneyland Resort is committed to
providing opportunities for families to spend time together. Last year, the Resort donated nearly $20 million to
programs benefitting children and families, and our cast members volunteered at more than 230 community events.
With 29,000 cast members, the Disneyland Resort is Orange County’s largest employer and generates $5.7 billion for
the Southern California economy. The Resort has welcomed more than 750 million guests since opening on July
17,1955. For more information, please visit Disneylandnews.com/fact-sheets/ or call (866) 43-DISNEY.
About Marvel
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the
world's most prominent character-based entertainment companies, built on a proven library of more than 8,000
characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information visit marvel.com. © 2018 MARVEL
About runDisney
runDisney, one of the largest race organizers in the nation, hosts a series of four domestic
event weekends providing runners unique opportunities to run various distances through Disney theme parks. Race
participants earn Disney-themed medals, experience legendary Disney entertainment and guest service, and
ultimately can celebrate their accomplishments while on vacation at a Disney Parks destination. More than 187,000
running enthusiasts participate in runDisney events each year. For more information, visitwww.runDisney.com and www.disneysportsnews.com, and follow runDisney on
Facebook (runDisney), YouTube (runDisney) Twitter @runDisney and Instagram.