Expanding our range of environmentally-friendly products
Example Initiative Citizen Watch
Citizen Watch Receives Eco Mark Award Gold Prize
Citizen Watch received a gold at the “Eco Mark Award 2014,” organized by the Japan Environment Association. This award recognizes Citizen’s contribution to the improvement of consumer awareness about the environment through its Eco-Drive watches. The goals of the award are to help consumers make eco-conscious choices of products and recognize companies and other organizations that contribute to a sustainable society by making their products more eco friendly.
In 1996, Citizen received Eco Mark product certification as the first company in the watch industry to produce watches featuring “Eco-Drive.” This light-powered technology harnesses light from any natural or artificial source and converts it into energy for watches. Since then, Citizen has continued to lead the watch industry toward eco-consciousness through various efforts, such as making 99% of watches sold in Japan under the Citizen brand eco friendly. These efforts include improving the performance of the eco friendly Eco-Drive technology and fusing technology and beautiful design. The result is an attractive product lineup that allows consumers to choose a watch that matches their personal preferences and that they can use for a long period.
Citizen has also contributed to the exposure of Eco Mark in various consumer-facing materials, including its product catalog, website, and in-store tools. This exposure has improved name recognition of Citizen’s Eco-Drive technology and increased consumer consciousness about eco-friendly products.
Example Initiative Citizen Watch
Development of Environmentally Conscious Products—The Citizen Eco-Drive Model
The Citizen Eco-Drive Model
“The Citizen” ultrahigh-end watch with light-powered Eco-Drive*1 uses an A010 movement, which is accurate to ±5 seconds per year—the most accurate in the world*2. This watch incorporates several of Citizen’s peerless technical capabilities. Hypoallergenic titanium, which is 40% more lightweight than stainless steel, is used on all areas that come into contact with the skin, including the case, rear cover, bezel, crown, and band. The watch also incorporates Duratectα*3 surface-hardening technology, which uses no allergenic metals. Duratectα provides the highest hardness level obtainable from Citizen’s proprietary Duratect*3 surface-hardening technologies. Alloying the material with titanium results in a nearly “metal allergy-resistant*4” specification for most metals; the resultant metal is gentler on the skin than nickel, which is used in conventional watches, so even people with highly sensitive skin have no cause for concern. The watch uses sapphire glass with 99% clarity coating*5 for superior durability and resistance to soiling, ensuring visibility as well as toughness. Eco-drive, Duratect, and 99% clarity coating are all proprietary technologies developed to provide a superior user experience.
*1 Eco-Drive: Watches incorporating Eco-Drive run solely on power generated by light and do not require regular replacement of batteries. These watches were the first to be granted Eco-Mark certification.
*2 Most accurate in the world: Compared with analog wristwatch using electricity from built-in photovoltaic cell (data as of September 2014, according to a study by Citizen)
*3 Duratect: This proprietary hardening technology increases the hardness of stainless steel, titanium, and other metals, providing outstanding durability and scratch resistance and ensuring the material retains its luster for longer.
Duratectα: This evolution of the Duratect technology is used as a coating on the case and band, providing an alloy coating with a Vickers hardness level of more than 2000HV—approximately twice as hard as conventional Duratect hardening. Accordingly, the surface is highly resistant to scratches, retaining a shine comparable with precious metals. *4 Metal allergy-resistant: These watches use materials and surface processing so that parts that come into contact with the skin (exterior metal parts, including the case, rear cover, bezel, crown, and band) do not cause allergic reactions. *5 99% clarity coating: This multilayer coating of a silicon compound on both surfaces of sapphire glass ensures high visibility for the watch face. The surface is scratch-resistant and has a water-repellent film, providing exceptional durability and stain resistance. ◎Eco-Drive, Duratect, and 99% clarity coating are all registered trademarks or trademarks of Citizen Holdings Co., Ltd.
Example Initiative Citizen Electronics
Development of the product which was conscious of environment LED for lighting
LEDs have taken off as environmentally friendly light sources and are being used in many applications in our daily lives. LEDs use approximately one-tenth the electricity of incandescent lights and contain no mercury—a problem with fluorescent lights. Additionally, LEDs’ long operating life means a significant reduction in waste. This outstanding eco-friendliness has led to LEDs being dubbed the “ideal light source.”
Citizen Electronics began developing LEDs for lighting in 2003 and has succeeded in creating a world-leading, high-output, highly efficient LED that delivers more than 70,000 lumens. The Citizen Electronics environmental policy of “smaller, thinner, higher-performance product designs” is evident in the company’s constant efforts to develop LEDs using the latest advanced technologies. As well as striving for energy-saving functionality, we continue to develop products that lessen environmental impact in other ways. For example, we are reducing material use by decreasing the numbers of parts used and shrinking package sizes.
Example Initiative Citizen Machinery
Increased Environmental Consideration in Machine Tools
NC Automatic Lathe L20XII
Citizen Machinery Co., Ltd., is undertaking measures to obtain certification as "environmentally conscious products" for models that are already on the market, as well as for newly developed models. In fiscal 2013, the company obtained environmentally conscious product certification for the L20XII NC automatic lathe. Citizen Machinery also employs a cloud-based system that uses JAMP-format survey form AIS for managing data on chemical substances contained in products, thereby making the process efficient and accurate.
Example Initiative Citizen Systems
Eco-friendly Product Development—Thermal Printers
CT-S251 thermal printer
Citizen Systems is developing products with higher customer appeal by concentrating on the watchwords of “smaller,” “fewer resources,” and “energy-saving.” With an industry-leading compact body size, the CT-S251 POS thermal printer released in April 2015 has a simple yet sophisticated minimalistic design and uses 58mm thermal paper rolls. Smaller products use fewer resources, require less space, and are ideal for customers concerned about the image of their offices and stores. The CT-S251 has a maximum print speed of 300mm/second and a gradation function to print graphics clearly. In addition to these functional benefits, the printer incorporates “paper-saving functionality,” which saves resources by reducing margins and line spacing. Such features have earned this printer an International Energy Star Program rating for energy use, demonstrating its environmental prowess and contribution to reducing customer costs.