As a global leader in miniaturization and precision technology, we are poised to carve out new product possibilities to create the next "best thing," in our efforts to earn the admiration of our customers and to meet their growing expectations. The combination of our creativity and technology in these efforts is reflected in the Citizen group's dynamic new slogan: "Micro HumanTech."
Citizen Technical Domain
The Citizen group has been improving upon the technology of miniaturization and precision since its inception as a manufacturer of watches. We are now a global leader in high-quality micro technology in the fields of production, processing and mounting. The prefix "micro" thus represents the domain of our craftsmanship.
Citizen Technological Philosophy
The Company was originally named Citizen to convey its aim of providing products that are familiar to, and loved by, the public - "citizens." We will continue to embody the spirit of this corporate principle by maintaining our focus on the needs and lifestyles of the public, with a keen eye to all of its expectations and hopes. The inclusion of the word "human" represents our belief in 'precise craftsmanship, precisely applied' to the 'human' needs of the consumer.
Citizen Technological Method
Through our superior technology in precision processing, instrumentation, energy conservation and production, we can offer designs and functions that are both refined and appealing. The abbreviated "Tech" represents the grounding of our business in craftsmanship based on reliable technology.