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Medium-Term Management Strategy

The Citizen Group established a new three-year medium-term management plan starting with fiscal 2010. Having learned the lesson of the worldwide recession of fiscal 2008, we recognize that our most important challenges for improving our corporate value and enhancing our mid- to long-term earning capability are to rebuild an organization capable of responding to any change in our business conditions, and to strengthen our structure.

We will focus our attention on addressing the following six medium-term issues.

  1. Implementing Medium- to Long- Term Business Strategies
  2. Enhancing Marketing Capabilities
  3. Enhancing Cost Competitiveness
  4. Enhancing Development Functions and Creating New Products
  5. Human Resource Development and Application of Skills
  6. Response to Natural Disaster Risk

 

In achieving the above, we will further strengthen our group organization and prepare ourselves to rise to new growth challenges.