WEB Questionnaire Results

Compiled Results of the Questionnaire on the CSR Report 2010

We received many responses about the CSR Report 2010.

To incorporate improvements into its future activities and reports, the Citizen Group conducts wide-ranging questionnaires to obtain feedback from its employees and the public. 603 responses were received in the CSR monitoring survey conducted in October 2010.
We thank everyone for sharing their invaluable feedback.

Q.1Positions of Questionaire Respondents

Q.2-1Completeness of Content

Q.2-2Understandabillity

Q.3Articles that Sparked Interest(Multiple Answers)

Q.4Evalution of the CSR Activities of the Citizen Group

Q.5Feedback on the CSR Report 2010(Excerpt)

Positive Feedback

I read the reports of multiple companies for the purpose of questionnaire-based fundraising, but I found this one to be the easiest to read. It was easy to follow, the placement of photographs was just right, the color scheme was not over the top and more than anything, the website was responsive! There were few difficult words (Western-derived words in particular!!!) and it really was an easy read! This was what pleased me the most. Naturally one wants to feel that they have read something interesting. Since the readers are not all smart people like the top brass at some corporation, I hope you continue to produce easy to read reports. (Female, 20s, Part-time worker)

The corporate philosophy of "contributing to and striving to be respected by the citizens of the world" - I get a favorable impression from the use of "citizens" instead of "society." In the section of the website titled "Citizen Products and Technology in Use Here, There and Everywhere," I didn't know where these products and technologies were being used until I went into the details (and I was surprised to learn the sheer number of uses), so to start I thought those uses should have been highlighted. (Female, 40s, company worker)

In particular I was quite struck by Citizen’s social contributions. I wasn’t aware of most of them, and I’d like Citizen to widely disseminate information on all these wonderful initiatives and the responses it has achieved as a result of them. (Female, 40s, professional)

The social initiatives your company undertakes and your corporate structure is compiled in a detail and easily to understand way, and I was able to read through it with great interest. With corporate websites abounding in overly formal jargon and Japanized English amid a shortage of appealing web pages, a CSR report from the perspective of citizens is quite commendable. (Female, 30s, student)

Requests, Suggestions for Improvement

It was unfortunate that the photographs in the "We asked employees: What does CSR mean to you?" sections were too small, and I couldn't understand what was written in the foreign languages. Also, there seemed to be people from affiliate or subcontracting companies, but since they are not a part of Citizen, I didn't see the relevancy. I felt that if I understood that point, perhaps Citizen should better communicate the fact that the spirit of Citizen had spread to these affiliates as well. Even if only possible on the website, I wish that when I brought the mouse cursor over one of the photos, it would enlarge the photo, show a translation of what the employee wrote and display who the employee making the CSR presentation was (of course whether to use individual names is up to you). (Male, 40s, company worker)

I gained a good understanding of corporate CSR activities of which I usually have little knowledge and I think it was a good medium by which to provide information. My one point is that since I think few regular people will take the time to visit the website or elsewhere to spend time reading this information, it might be effective to list information such as environmental initiatives and CO2 reduction effects with the descriptions of the products you currently sell, spreading the idea that by purchasing those products, consumers are also able to indirectly contribute to CSR activities. Having short and simple explanations would be a requirement for this, of course. (Female, 50s, housewife)

Since many companies are probably the same I wasn’t surprised, but one thing that struck me as sad was the fact that as expected, the recipients of childcare leave and nursing care leave are restricted to women. I wonder if the employment of people with disabilities is limited to the hearing impaired and those with physical disabilities. I want to know what consideration you give to employing intellectually disabled or mentally disabled people. (Female, 30s, professional)

While the initiatives themselves are commendable, because there is too much text and it is crammed into too small a space I lost interest part way through. I think it should be simplified more. (Female, 30s, company worker)